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Honesty, transparency, access and trust, these are the basics of a good management relationship. The "manager's" role is being revalued. Trust in a managers relationship with artists has evolved to more of a business partnership. New ventures such as labels, festivals, clothing lines, etc. are verticals that lead to further, better, more rewarding fan experiences rather than the traditional artist and employee manager model.
We exist in an age of expression. Relevance and omnipresence are important components in todays' industry. Engagement is more important than the number of followers you have. Not enough talented creators understand the power of their presence on certain platforms. The value exchange can be optimized and evolve into a strategic partnership and resource. Today, every creator must become their own media brand.
Technology and consumerism continuously change. Both traditional and digital marketing, will not reach audiences who do not discover and gather new information from conventional platforms. If you don’t know your demographics, communication and conceptualizing your message becomes far more difficult. Media fuels this new meta narrative.